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Ladbrokes review

( overview written on 20.01.2007, 2nd revision )

Get to The Point!


Ladbrokes was one of the first companies to offer online betting services through it's internet site established in 1993.

Company Info & Contact information is a well established bookmaker, one of the largest UK and Europe online bookmakers, a part of Ladbrokes Limited, the betting and gaming division of Hilton Group plc, the world's premier international hotel brand.

Hilton's Betting and Gaming division also operates:

  • Ladbrokes (UK and Ireland's largest off-track bookmaker with around 2250 high street Ladbrokes shops)
  • Over 250 off- course betting outlets in Belgium

Ladbrokes owns Gibraltar, Ireland, and the United Kingdom  betting license.

Postal Address:
Ladbrokes Limited
FAO: Cashier - Internet Betting
Imperial House
Imperial Drive
Rayners Lane
United Kingdom

Parent company: Hilton Group plc, Maple Court, Central Park, Reeds Crescent, Watford, Herts WD24 4QQ, United Kingdom.

Web Site?

Plain web site design with images kept to absolute minimum won't impress many punters right away, but if you reconsider web site as fast loading and a fact that it doesn't slow down even during the busiest schedules, usually on weekends with lot's of customer online, you'll appreciate it more. Navigation is easy, access to sports betting markets is available on several positions in navigation. I personally like a good "Quick Menu to Betting" drop down list which reveals more markets categorized by sport.
Betting procedure is easy and fast, fixed odds offer is displayed, additional bets can be accessed from "More bets" drop down list. Ladbrokes Bet Slip is displayed on right side of screen, selections can be easily removed and you can choose to bet as singles or simply select one from available system bets like doubles, trebles, yankee, lucky 15 and more. Bet slip is simple to use, I just miss an option to create multiple bet slips at the same time and navigate between them.
Users can choose from decimal or fractions odds format, unfortunately whole (american) format is not supported. In very good banking section history of all transactions can be viewed as well as balance of all accounts, money can be instantly and easily transferred from sports account to casino and poker account and vice versa. Betting account can be run in 18 currencies: , , $ (USA, Canada, Australia, New Zealand Hong Kong, Singapore), Kroner (Danish, Norwegian), Swedish Kronor, Yen, Chinese Renminbi, Swiss Franc, etc...
Site is available in 12 languages: English, Espaol, Norsk, Ελληνικά, Irish, Italiano, Dansk, Deutsch, Svenska, Trke and Suomi.

Offer and Odds?

Sports betting, specials betting (financials, politics, awards, TV and film, etc.), games, lottery, casino and poker are gambling options. Sports betting offer is very good and internationally focused: a specialty of Ladbrokes is a very good race track coverage including 23 horse racing competitions and 11 greyhound events. Football offer includes 15 major leagues and competitions (ranging from excellent 17 different bet types on most attractive competitions to just a few for less attractive ones), which is not bad, but I have seen bookies with larger football market , North American sports coverage is limited only to NFL, NBA and NHL (with just a few basic bets), other sports markets covered are cricket, golf tennis, hockey, basketball, boxing, snooker, darts, moto racing, rugby union, gaelic, bowls, olympic, water polo and  handball.
Odds could be higher, Ladbrokes is traditionally careful especially offering outright's, fixed odds on favorites are slightly higher than most competition, but lower on underdogs and draws.
Very good live betting panel made in Flash offers betting on popular sports; football, tennis, handball, am. football, cricket, etc. Up to 15 different live bets on football is offered, panel is easy to use and very fast.


Accepted method's for deposit's:
Visa Eurocard/Mastercard Delta Switch Solo Western Union Bank transfer
and Cheques.

Ladbrokes does not charge any fees on deposit's.
Minimum deposit of EUR 10 or currency equivalent is required for deposits with credit cards Visa and MasterCard and debit cards: Maestro (UK only, Delta, Switch and Solo). Betting is available immediately. Neteller minimum deposit is EUR 20. Other available deposit methods are Western Union money transfer, minimum EUR 10, eNETS (for Singapore customers only), international bank wire transfer, and bank transfers with lower bank fees from countries where Ladbrokes has local account (Ireland, Netherlands, Finland, France, Spain, Germany, Belgium and Austria). Cashier Cheques / Money Orders / Bankers Drafts / Personal Cheques are accepted please check on Ladbrokes web site how to direct payments (can take up to 3 weeks to clear).

Please check Ladbrokes web site for newest deposit information and additional information before making deposits.


Accepted methods for withdrawal's:

Visa Delta Switch Solo Bank transfer

Ladbrokes does not charge any fees on withdrawals.
Minimum withdrawal amount is 5 or currency equivalent.
Deposits made via debit cards and to credit cards will be made to the same card registered with Ladbrokes. Withdrawals to Mastercard are not available due to Mastercard restrictions, withdrawals to Visa are possible and can be done automatically online up to  £2.000, for higher amount you need to contact customer care. Standard and urgent international bank transfers can be requested, which cost from 10 to 15. Bacs and Chaps transfers are available for UK customers only, as well as free cheques, for international customers one cheque per month is free and additional cost 20. Ladbrokes also offers opportunity to withdraw money in one of his over 2.200 offline shops if customer experiences problems with online withdrawals.
NOTE: As well as with other online bookmakers due to international regulations Ladbrokes will need to receive from you a copy of your personal ID or passport or driving licence sent via fax or email, before making first withdrawal. This measures help protect customers.

Please check Ladbrokes web site for newest deposit information and additional information before making withdrawals.


Minimum bet is 0.15 or currency equivalent and maximum bet depends on bet and competition.
You can win up to 375,000 on any one day on Occasionally, certain events, such as the Cheltenham Festival, have a different maximum payout. Please check additional details of Ladbrokes rules within Help section.
Ladbrokes will accept large stakes unlike some smaller bookies.


Commentary Centre with horse racing, greyhounds and football audio commentary.
Bet and Watch - watch horse racing and greyhound live webcast on Ladbrokes web site.
Live score and statistics service for popular sports.
Ladbrokes Price Alerts delivers free early prices on soccer and horse racing events via SMS (UK customers only) or email.
Telephone betting is open 7 days a week until 10:45pm GMT Monday to Saturday, and from 11:00am to 6:00pm GMT on Sunday.
Through WAP version of web site customers can bet via mobile phone, enjoy mobile live betting as well as play casino games. Alternatively, you may even consider applying for a Ladbrokes credit betting account and Ladbrokes may approve your credit limit,  although I don't recommend it, betting on credit... no thanks! Betting should be fun leisure activity.


Ladbrokes is one of the largest UK and European bookmaker companies part of established Hilton Group, so you can be assured that their reliability handling payments and bet disputes is excellent. Web site encrypts all confidential data communication and is certified from Verisign independent internet authority.
For your peace of mind, Ladbrokes is affiliated to IBAS (Independent Betting Arbitration Service) and agrees to abide by its decision on any dispute that may not be resolved to your satisfaction.
Ladbrokes also works closely with Gamcare to ensure that it's site protects those who are vulnerable to problem gambling.

Click here for explanation.

Customer Support?

Telephone Customer Service team is available Monday to Saturday from 9:00am to 9:30pm GMT and 11:00am to 5:00pm on Sundays. Customer Services Helpline first on 0800 731 4171 if dialing from the UK and +44 208 429 7971 if calling from outside the UK.
Several email addresses are available at Ladbrokes web site for specific inquiries, for general questions use email: care @ ladbrokes . com Ladbrokes guarantees to respond to email within 24 hours of receipt.
There is also a web form for making inquiries to customer service, but a live chat option with customer service is a lot better solution.

Incentives& Promotions?

At the time when I registered account with Ladbrokes unfortunately there was no bonus for new users, nor any promotional offers. This is a little bit disappointing and Ladbrokes should work more on providing attractive and teasing promo offers. Ladbrokes does offers various bonuses and free bets periodically. The free bets are almost always time and event specific and are available for just a day or even hours.

Pros & Cons?

Established name and reputation worked up on it's parent company Hilton Group hotel brand. With this comes a great reputation and responsibility handling all money transactions and eventual player disputes. No fees charged from Ladbrookes on money transfers. Full gambling content; sportsbook, casino, poker room, games and  lottery betting available through only one account. Easy to use and fast web site. Excellent horse racing and greyhounds betting options with live coverage. Very good live betting panel on popular sports.

Odds could be higher. Mediocre North American sports coverage. Rare and unattractive promotional offers.

Changes since last review



One of Ladbrokes greatest advantages is it's established name and reputation worked up on it's parent company Hilton Group hotel brand. Betting with one of UK and Europe's  biggest bookmaker you can be sure that your account will be handled with complete security, discretion and integrity.
With sports markets offered Ladbrokes targets international customer with special emphasis on horse and greyhounds racing. If this is your sport choice for betting, you have to try Ladbrokes, more than 30 race courts offered, live audio commentary and live video webcast from race tracks will make this a thrilling experience for you.
On the other side I would not recommend Ladbrokes to fans of North American sports due to mediocre betting options. High rollers could try with Ladbrokes as there are reports they take large stakes freely.
With Ladbrokes you have a fully and completely balanced sportsbook and a full gambling content with a very good casino, largest European poker room, games and lottery all accessible through one account.
Ladbrokes web site may look little boring, but if you prefer an established name, tradition and responsibility there are not many names out there like Ladbrokes.

Overall Rating

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